
Harvey Nichols x Grey Goose
Role: Senior Account Director at Ragged Edge
Responsibilities: Agency lead on all production, concept design and event management.
The Project: As part of a nationwide partnership, we created a series of pop up experiences within the Harvey Nichols stores. From the Fly Beyond summer terrace and Grey Goose Martini bar located at High Street Kensington to a Boulangerie Francois garden activation in Manchester at front of store. The activations followed the hugely successful Camionnette tour from the previous summer.
To launch the experiences, we arranged exclusive press events and developed a unique canapé menu of delicate patisseries, using in the same wheat that makes the iconic French vodka and a flight of beautiful miniature martinis.