The Pop Up Hot Sauce Shop was commissioned as brand partnership and place-making project for Shepherd’s Bush Market and REimagine City. A two week pop up including 25 of Hot Sauce Society’s best independent London traders plus a few found in the market itself. Curated to attract new audiences to the market and champion the diversity of the area, the pop up was a huge PR success and attracted hundreds of people and some fantastic press coverage.

The shop was converted on the modest budget from an empty shell in just 1 week with bespoke plywood shelving, white display plinths and individual vinyl signage for each trader.

To amplify the pop up shop, we also created a series of ticketed hot sauce workshops where individuals could have a go at creating their own spicy creations to take home. Scroll down to watch the video.