The Project: The Grey Goose Camionnette was a luxuriously appointed bar, hidden inside a beautifully restored delivery van. It was designed to tell the brand’s intrinsic story in an unusually engaging way. Only a select few influencers were invited inside, where they receive a private cocktail consultation culminating in a martini bespoke to their taste.

The Camionnette was the focal point of a scalable, integrated campaign for the super premium vodka brand, Grey Goose. We delivered events and activation in the on and off trade, all supported by a PR and digital campaign. It was launched in Scotland before being rolled out across key cities in the UK, the US and France. Also attending events such a Soho House festival.

From what started as a battered old Citreon H horse box, we worked with expert vehicle renovators, The Bus Business to create a highly bespoke, luxury interior. Every detail was considered, from the imported Italian leather seat upholstery to the miniature goose-engraved bar tray.